Overview
From 2022 to 2024, I collaborated with Cary Palmon Ministries to develop EncuentroAyuda.com and EstudiosBiblico.org, two integrated platforms designed to expand the ministry’s global reach and nurture a growing community of spiritual seekers.
EncuentroAyuda.com: Meeting Immediate Needs
- Felt-Needs Content: A curated library of resources to address common struggles with practical and spiritual solutions.
- Free Ebooks: Visitors registered to access ebooks, offering biblical encouragement and guidance.
This platform acted as a gateway, connecting seekers by addressing their immediate needs and inviting them into the ministry's community.
EstudiosBiblico.org: Nurturing Spiritual Growth
Complementing EncuentroAyuda.com, EstudiosBiblico.org provided discipleship resources for ongoing spiritual growth through study materials and faith-strengthening tools.
Strategy and Technology Integration
Key Contributions:
- Website Development: HTML, CSS, JavaScript, API integrations, and SEO optimization.
- Google Ads Grant Management: Managed a $10,000/month budget, generating 458,882 clicks with an 8.16% CTR.
- SEO Optimization: Delivered 1,794 organic clicks, 17,281 impressions, and a 10.4% CTR.
- Email Marketing: Created workflows and segmentation strategies using Constant Contact.
- Analytics: Tracked performance with Google Analytics and HubSpot Analytics.
- Digital Missionary Assistant (DMA): Deployed AI to filter and prioritize responses for meaningful engagement.
Results and Impact
- Added over 500,000 contacts to the ministry’s database, creating a vital resource for evangelism and discipleship.
- Boosted website visibility and engagement through integrated strategies.
- Created a seamless pathway for seekers to grow spiritually through practical outreach and discipleship.
Skills Demonstrated
- Website Development: HTML, CSS, JavaScript, API integrations, and SEO optimization.
- Digital Marketing: Email workflows, Google Ads management, lead generation, and A/B testing.
- Analytics: Data interpretation with Google Analytics and HubSpot Analytics.
- CRM and CMS Management: Proficiency in HubSpot CMS, WordPress, and Drupal.
- Project Tools: Canva, Microsoft Project.
- Collaboration: Cross-functional teamwork, stakeholder engagement, and project management.